Is Your Business Listed on

Whilst the Internet Industry in Namibia is still very much in it's "Baby Shoes", so to speak, one should get ahead of the crowd and have yourself listed whilst the going is still relatively easy.

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Some Of Our Humble Achievements To Date

There are a tremendous amount of things one has to do in order to improve your rankings on Google or any search engine for that matter and to name but a few, it involves Meta Keywords, Meta Tags, Meta Description, Keyword Density in Articles, No. of visitors to your sites, Fresh or New Articles on a regular basis and much, much more than I would like to use this article for.

However you'll see some eBooks displayed on both sides of this article which I can truly recommend if you would like to read more on the topics discussed in this article. Some Of these eBooks can be downloaded from our site for FREE and they are clearly marked as such.

At Find It Namibia we have implemented a system, which incorporates all of these required functions and through which we introduced, to Google and other Search Engines, not only our company, Find It Namibia but also each and every one of the 751 categories we currently have published on our website finditnamibia.com, as well as each and every client of ours as our list grows.

We are, in essence, a Business Index Site and not a Business Directory Site as we list an Index with more than 750 Categories and our aim is to eventually have (5)Five Namibian Based Businesses listed & hosted in each Category. We present our visitor with the complete websites of our clients in each Category and we act as a "vehicle" through which the websites of our clients are easily and quickly listed on Google and most of the other Major Search Engines.

A Business Directory Site, more than likely, will have all the relevant details such as Company name, Contact Details and Address of companies listed.

We are of the opinion that visitors needing or looking for information on Namibian Companies or business would more likely than not use  search terms such as follows;

Business Index, Namibian -or- Namibian, Business Index -or- Business Index, Namibia
 -or- Namibia, Business Index

Listed below, I would like to share with you some of the results we have had to date by using the above terms or a combination thereof on our Home Page of our site.

(Please note that these numbers changes constantly and that the quoted here below were the numbers as at the time of writing this article.)

The results were similar on all the following Google Search Engines;

Google.com                    Google, Worldwide
Google.com.na               Google, Namibia
Google.co.za                  Google, South Africa
google.de                       Google, Germany
 

Out of about 1.360.000 (One Million, Three Hundred and Sixty Thousand) websites, listed on Google for this search phrase, we find ourselves listed as Number 26, on page Three and we are the 6th Entry from the top of the page.

This means that we have managed to get ahead of 1.369,974 other websites listed for the same search phrase. Now this is no small achievement considering the fact that our website has only been published on Internet since November 2006.

Enter the search term finditnamibia into Google and you will be shown a page that says something as follows in the top right hand coner;   "Results 1 - 6 of about 15 for finditnamibia".

Now please find the phrase "repeat the search with the omitted results included" at the bottom of that very same Google page and click on it or simply click on the excerpt here above (it will open in a separate window) the new page will reveal to you that google have visited and listed more than 1,900 of our website pages (Client web pages and back-links from other sites, included) to date.

Some more Ad Hoc results

Search Keyword or Phrase    |  No. of Websites Listed  |              Page / Entry No. on Page

Namibian Business Index                      1,360,000                                 4 / 5th         (35th Overall)
Green Leaf Graphics Namibia                    42,300                                 1 / 8th         (  8th Overall)
Joinery Suppliers Namibia                         10,800                                 1 / 5th         (  5th Overall)
Functions & Garden Rentals Namibia         72,200                                 2 / 7th         (27th Overall)
Namibian Lubricants                               169,000                                 2 / 4th         (14th Overall)

We can go on and on but the bottom line is, Once you have a website on finditnamibia.com, the search engines and most of all Google picks you up and your website will be listed on Google and as such be available for your customers as they will simply have to feed your website or company name into Google for directions to your website.

Some Examples of websites of our Client already listed on Google

Umti, Namibian Lubricants, Namibia Joinery Supplies, Brandco Business Advisors, Eagle Estates, Learn2Earn2Day, Sontowebcash, PhoneTronic Cellular, Prodev,...and the list goes on and on.

Yes, we must be doing at least a few things right for our own site and the sites of our customers to
get listed so soon.

With that said, I would like to conclude on the topic of GETTING your Company or Business LISTED ON GOOGLE.

You may now read more about Pay per Click Advertising and Google Adsense.

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THE GOOGLE PRINCIPLE

For more than four years now, I have been studying the methodology of Google and I am more convinced now than ever before that no one person will ever be able to say; that he or she truly understands Google and that he or she truly understand the way in which the "Powers at Be" at Google plan to do things.

Allow me to elaborate just a little bit on this topic.

Over time, Google has achieved the status of being the # ONE - INFO Source on the Internet where one would go to find information on just about any topic thinkable.

The one burning question is, "How did they achieve this?",  and in order to answer this question, one needs to have at least a basic understanding of how Google works.

Well, here it comes.........

Step One
In short, Google (G) started the process by selling to Business Owners (A) the idea that they, Google, will put the ads of the Business Owners in front of the eyes of 100's & 1000's of prospective customers who searches for exactly the service or item that these Business Owners want to advertise. and they, The Business Owners (A) agree to Pay Google (G) for every time anybody clicks on one of their ads.

Please note that Business Owners (A) negotiate a price which they are prepared to pay for every click on one of their ads and based on this price, Google (G) will decide how much preference the ads of (A) will get as opposed to the ads of other Business Owners who might be willing to pay more than (A) for ads with relevance to the same theme or topic as those of (A).

(A) also has to Pay In Advance before (G) will even consider placing these ads.

This process is known as;  Pay Per Click Advertising

  Results of this Process = Immediate Expense to Business Owner (A) ,
                                        Immediate Income to Google (G)
                                        Possible increase in business for (A)

 The TRADE OFF:          = The more (A) is prepared to pay (G) for each click, the
                                        better the chances will be for getting their ads placed on
                                        HIGH TRAFFIC sites with specific reference to ads on the
                                        same keywords or topics of other business owners who
                                        choose to pay less.

Step Two
Google then continued with the process by selling to  Website Owners (B) the idea that if they allow Google (G) to place ads on their websites, which has relevance to the topic or the theme of their websites, that they will get money from Google (G) for every time a visitor to their websites would click on any of the ads on their sites. Google now placed the ads of Business Owners (A) onto the Website of Website Owners (B), which had articles that tied up with the item or service as advertised.

This process is known as; Adsense

 Results of this Process = Website Owners would now Market, Promote and Advertise
                                       their sites, trying to get more and more visitors to their sites
                                       with the hope that these visitors will click on some of the (G)
                                       ads and by doing so,  earn them, (B) some money.

                                       Visitors to the websites of (B) clicks on "Google ads" 
                                       (The ads of (A).) and Google immediately charges the Credit
                                       Balance of the deposit of (A), for each click.

                                      Google will now, on a once a month basis, pay a small portion
                                      of the amount which they have charged (A) over to (B)

Being Listed on Google

The Web Site Owners (B) all whish to be on the FIRST Page of the Google Search Results for as many  Key Words pertaining to their website pages as possible as their web pages will be presented to more Visitors or SEARCHERS FOR INFO.

These visitors will be presented with a Site Owner's web site  amongst other websites covering the same theme or topic or in some cases simply carrying similar keywords.

These results are normally presented on a page containing 10 Listings per page and the ideal is to have a site listing appear at the top or at least amongst the first (5) five as this means the visitor does not even have to scroll down the page to see the listing.

Depending on the information displayed in the listing, normally the "Meta Tag Description" or a portion of the introduction paragraph of the page, the SEARCHER will select the Site Owner's site and once on the site, chances are that the SEARCHER will click on some of the ads which Google has placed on the site and that the Site Owner will get the ADSENSE income for each click. (Getting Your Site Listed and Improving your Page Ranking = more Adsense Clicks= More Adsense Income)

The Google Principle, as can be seen from the afore going, is to be in Total Control throughout the entire sequence of events and to get the most money out of the process whilst having the least risk and effort of all those involved.

You will find links to detailed articles and eBooks, written by very successful and knowledgeable people on this Topic in the Section That deals with "More Info About Listing on Google" (Please refer to the Article Navigation Map at the top, left on this page)

 

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Pay Per Click Advertising

Google uses their search engine as an advertising board for Business Owners who want to expose their businesses, companies or websites to many millions of other people, who in turn searches for information on Google.com ( This type of advertising is called "Pay Per Click"  or "PPC" Advertising )

These Business Owners pay dearly to have their ads placed onto pages of websites where the articles,  the theme or the topic of such web pages are closely related to the item, the service or the product which they, the advertisers, want to sell.

Now how would Google be able to simply add one person's ads to another person's web pages? Find the answer in the next section dealing with "The Adsense System" (How it works)

Now every time anybody would click on one of these ads of Google, anywhere on the Internet, the click is registered and the person who placed the ad with Google will be charged a certain amount of money by Google for this click, whether he has made a sale of his product or not. By the way, the advertiser pays Google in advance and Google debits this advance payment, with every click, until it has been used in full after which the advertiser would have to make a further payment or else his or her ads would simply be removed from the Google service.

So for the Advertiser it is important that his ads are placed onto the "correct" page or rather onto pages where the prospects he wishes to get to his own site, are most likely to search for he would not like to pay Google for Clicks that does not generate business for himself.

Now believe me when I say that it is an absolute art to successfully maximise your results in Pay Per Click Advertising and you will find links to detailed articles and eBooks, written by very successful and knowledgeable people on this Topic in the Section That deals with "More Info About Pay Per Click" (Please refer to the Article Navigation Map at the top of this page)

The principle in itself is quite sensible and it provides, massive exposure to those who are placing the ads and to those who are looking for information, it provides a much larger platform of info at a single glance.

 

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THE ADSENSE SYSTEM ( How it works)

Once again, Google has come up with a rather novel idea which they call "ADSENSE".

In order for Google to place their ads onto a persons website, they have decided to pay the owner of the website onto which they place these ads, a small portion of the money which they get from the advertiser for every click.

Literally MILLIONS of people all over the world suddenly started putting up websites on any topic thinkable in order to get Google to put ads on their websites and then get paid for the clicks on their web pages.

Some Very Successful People are earning millions of dollars per year with this system and do Adsense for a living.

So, in order to be able to administer this, Google put together a system which works as follows.

You have to own a Published Website and you formally have to apply to Google for an adsense account. Google then inspects your website and they will decide whether your website meets their minimum standard requirements or not. This process can take anything from 7 days to three weeks and if the answer is "Yes" they will open an ADSENSE ACCOUNT for you and they will start placing ads on the pages of your website.

Once this account is in place, the real job starts.

You now have to attract people to your website in order to have any chance of someone clicking on your Google Adsense ads so you could earn money

If the answer is "NO" you are basically as good as dead as far as ADSENSE is concerned for they will allow you to fix the apparent shortcomings of your website and they will even allow you to re-apply but they do not guarantee that they will allow you in, nor do they commit to a minimum time it might take to re-visit your site again. The worst part of a NON-APPROVAL is that although they tell you that your site is unacceptable, they will not tell you exactly what the problem is or where you have made a mistake and what you need to fix to get their approval.

There are many pitfalls on the way to success with Adsense and one needs to be aware of all these do's and don'ts to truly succeed. an example of a Don't is that you should never, but never click on any ads by Google which they have placed on one of your own sites as you'll be banned and blacklisted by Google and you will never be allowed into their inner circle again.

Many books have been written on the topic of Adsense and many people are making lots of money selling  so called "ADSENSE READY MADE - WEBSITES" and eBooks, which they profess, holds the ULTIMATE SECRET to adsense success. Be Carefull what you buy and what you read.

You will find links to detailed articles and eBooks, written by very successful and knowledgeable people on this Topic in the Section That deals with "More Info About Adsense" (Please refer to the Article Navigation Map at the top of this page)

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